A woman with blonde hair tied back, dressed in a white blazer and beige top, sitting and smiling while drinking from a white mug near a window with sheer curtains. The sun is shining through the window, creating a bright effect.

Introducing

L.G.S

Logo for Lucy Gane Socials with the text 'Lucy Gane' in large serif font and 'Socials' in smaller curved letters below.

lUCY GANE SOCIALS

FULL BRAND IDENTITY

BRAND IDENTITY LOGO DESIGN PACKAGING

Logo featuring a stylized humanoid face in orange with a mask resembling an alien or robotic figure, surrounded by an orange and beige circular border.

LG Socials rebrand was crafted to elevate Lucy Gane as a content powerhouse—straddling both authority and approachability through a deliberate masculine–feminine visual balance.

The palette Centres on deep maroon and black for strength and gravitas, complemented by cream, butter yellow, sky blue, and white for a lighter, airy contrast. Recurring motifs of cream-and-gold accents weave through the identity, evoking luxury, heritage, and regality. This duality positions her not just as a strategist and studio head at Spot 101, but as a curator of creativity who commands respect and inspires with finesse.

Music player screen featuring the song "Client Love" by Lucy Gane with album art of a woman sitting on a chair wearing a fur coat.
Logo for Lucy Gane Socials with white text on a dark red gradient background.
Logo for Lucy Gane Socials with stylized text 'Lucy Gane' and 'Socials' curved underneath.

Building on this foundation, the rebrand extends into a layered, flexible identity system that reinforces LG Socials as both authoritative and artful.

  • Logo & Iconography: The monogram “LG” is crafted in bold maroon with refined gold flourishes, combining the solidity of black grounding with airy cream outlines. Custom icons—such as a stylized quill pen, content grid, studio spotlight, and regal frame—use butter yellow and sky blue highlights to bring playful lightness and creative energy.

  • Visual Toolkit & Textures: Textured maroon gradients and subtle gold foil patterns overlay creamy backdrops across digital and print touchpoints—website headers, proposal decks, social graphics, and client presentations—evoking a tactile sense of luxury and timelessness.

  • Marketing Strategy & Applications: On Instagram and LinkedIn, the new identity comes alive through elegantly curated carousels and highlight cover bundles featuring cream backgrounds with gold framing. Posts blend bold headlines in maroon with light-hued testimonials and client spotlights in butter yellow and sky blue accents—striking a balance between strength and warmth.

Through all touchpoints—Spot 101’s 360° branding, studio positioning, and client-facing content—the rebrand conveys that LG Socials is not just a manager, but a refined authority in content creation and brand storytelling, wrapped in a signature blend of power and elegance.

Graphic design with a laptop, tablet, purse, and churros, featuring text like "Marketing That Moves," "360 Production," "Mama told me never be less than great," and "Social media specialist and marketing expert."
Collage of photos related to marketing, branding, and fashion. Top row shows legs in black stockings, a woman in a black dress and fur coat, and a person with glasses looking off to the side. Middle row features a woman in a white outfit sitting at a
A hand holding a red card with white text reading LG socials above a smartphone displaying an Instagram post of a woman with blonde hair wearing a fur coat, with a laptop showing a webpage and a tablet displaying a feedback form.
A woman with blonde hair wearing a black fur coat and black stockings, sitting on the floor against a plain grey background.
A businesswoman with blonde hair in a ponytail, glasses, and a black suit stands at a desk, reading a book. The desk has a vintage beige rotary phone, stacked books, and a Mac computer.
Person in a black fur coat and black high heels holding a pink Apple MacBook in front of a plain gray background.
A pair of black high-heeled shoes worn with black stockings, balanced on a stack of magazines on a black table against a plain background.
Blonde woman applying lipstick at her desk with books, a MacBook, smartphone, and coffee mug.
A circular logo with the text 'LOG' and 'SOCIALS' on a white brick wall background.
Business card for LG Socials featuring the slogan 'Elevate your socials today with Lucy Gane' and contact information.
Color palette with five rectangular color swatches labeled 01 to 04, showing shades of red, beige, black, and white.
Four logo designs for Lucy Gane Socials featuring text and circle graphics in maroon and beige colors.

LIKE what you see?

LIKE what you see?

Black and white circular logo featuring a stylized face with a detailed mask resembling a bird skull, with dreadlock-like hair and a neck outline.

Start standing out and get your visuals sorted today!

Enquire now